Social Media Marketing For Small Business

Are you one of the many small business owners who “know they should be on social media, but don’t really know where to start”?
You don’t have to go far to find a statistic that supports the need for small and medium business to be active on Facebook and Twitter (certainly the most commonly used, but not the only platforms out there).  

With over 9 million Australians checking their Facebook every day, and 70% of people more likely to buy something because of a social media referral, can your small business afford not to use social media?

Whether it be a bricks and mortar storefront such as a restaurant or boutique, a service based business such as an accounting practice or architectural firm or something in between, social media now forms a key part of the marketing plan of many Australian businesses.

Here’s why:

  1. Social media humanises your business and allows your brand to project a personality. Social media users love the quirky / the back story / the human element of businesses and the various platforms make it easier than ever for you to show who you are what your brand stands for.
  2. It allows you to have a conversation with your customers, both existing and potential.  You can answer their queries, concerns and showcase your expertise simply and quickly and importantly, in a public forum for all to see.
  3. Social media allows you to promote your website content.  If people like what they see, they are likely to share it with their friends or colleagues or link to it which in turn will boost your ranking with the major search engines.
  4. If your customers love your work, social media makes it easy for them to tell others about you. With statistics showing that social media referral and seeing that their friends like a product or service (“social proof”) are key purchasing drivers, social media presents an enormous opportunity for sales growth.
  5. It is inexpensive!  Compared to the cost of traditional print or digital advertising campaigns, social media is inexpensive and accessible.
  6. Social media provides real opportunity for you to learn more about your customers’ interests and needs.  Facebook Insights provides detailed information about your Likers, when they are online, the type of posts they like and much more.  You’ll be surprised at what you find!

Whether you’re running a small business in Melbourne or a medium sized business in regional Victoria, consider whether social media can help you grow.  

With the number of social media users growing every day, can you afford not to be on board?

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